Making a Difference

Expected Impact

The HEART project aims to create measurable improvements in psychological support for breast cancer patients, while building evidence for systemic change.

By the Numbers

Quantitative Impact

300+
Participants

Complete psychological screening through our digital platform

30%
Consultations

Of patients & caregivers receive professional psychological consultations

4+
Trained Professionals

Young assistants (18-29) trained in psycho-oncology support

1
Scientific Publication

Results prepared for publication in national scientific forums

Beyond Numbers

Qualitative Impact

Improved Emotional Wellbeing

Participants gain better understanding and management of their emotional health during and after cancer treatment.

Earlier Detection

Digital screening enables identification of psychological distress before it escalates, allowing timely intervention.

Better Quality of Life

Both patients and caregivers experience improved daily functioning and coping mechanisms through professional support.

Reduced Anxiety & Depression

Targeted interventions help reduce symptoms of anxiety and depression associated with cancer diagnosis and treatment.

Sustainable Infrastructure

Digital tools and referral pathways created can be used long-term for future oncology programmes nationwide.

Evidence for Policy Change

National data supports advocacy for integrating psychological care into standard oncology practice in Bulgaria.

Long-term Vision

For Healthcare System

  • Evidence to advocate for policy changes in oncology care
  • Model for digital-human hybrid mental health support
  • Training pathway for new psycho-oncology professionals

For Patients & Families

  • Sustainable digital infrastructure for ongoing support
  • Recognition of caregiver needs in cancer care
  • Reduced stigma around seeking psychological help
HEART Project LogoHEART

Psychology Meets Digitalisation for Better Quality of Life in Breast Cancer

A project by the Bulgarian Breast Cancer Association (BBCA)

Contact

  • Bulgarian Breast Cancer Association
  • Sofia, Bulgaria
  • bbcacancerassociation@gmail.com

© 2026 HEART Project. All rights reserved.

Supported by the foundation of TELUS Digital Bulgaria
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