Partners & Team
The HEART project brings together a multidisciplinary team of medical professionals, technologists, and patient advocates united by a shared mission.
Project Partners
Bulgarian Breast Cancer Association (BBCA)
Lead OrganisationThe primary organization driving the HEART project, bringing together patients, medical professionals, and advocates to improve breast cancer care in Bulgaria.
Visit websiteLIFE App
Digital Platform PartnerThe digital diary application that serves as the primary touchpoint for breast cancer patients, now enhanced with psychological screening capabilities.
Visit websiteAnalyse Yourself
Mental Health Technology PartnerProviding the validated psychological assessment tools and automated screening technology integrated into the patient journey.
Visit websiteCentre for Psycho-Oncology, Tokuda Hospital
Clinical PartnerNetwork of certified psycho-oncology specialists providing professional consultations and clinical oversight for the project.
Visit websiteTELUS Digital Bulgaria / Community Board
Donor & SupporterCorporate partner providing financial support and expertise to make the HEART project possible.
Visit website
Medical Centre NM Genomix
Medical PartnerA medical centre specialising in hereditary genetic testing, joining the HEART project to raise awareness of genetic risk profiling and prevention among breast cancer patients and their families. NM Genomix will participate in a series of webinars focused on hereditary risk and genetic counselling.
Научете повечеOur Team
Dr. Mariela Vassileva
Founder of BBCA with extensive experience in breast cancer treatment and patient advocacy. Leading the clinical and strategic direction of HEART.
Maria Aleksandrova
Leads the digital research and self-assessment components of HEART, supporting ethical data collection and helping translate patient experiences into insights that improve psychological support.
Georgi Nemtsov
Bringing decades of user experience expertise to ensure the digital tools are accessible, intuitive, and emotionally appropriate.
Katya Proykova
Responsible for outreach, participant recruitment, and ensuring the project message reaches those who need it most.
Vera Spirova
Leading the adaptation and development of psychometric tools and results interpretation for the HEART project at Medical Complex "Dr. Shterev".
Emilina Tsenova
Providing professional psychological consultations for project participants, specializing in psycho-oncology support for patients and caregivers.
Volunteers & Technical Partners
Dedicated volunteers and technical specialists from the BBCA community supporting various aspects of project implementation.
Team Strengths
Project Contact Persons
Reach out to our project leads for inquiries, partnerships, or participation
Dr. Mariela Vasileva-Slaveva
M.D., PhD
Chair, Bulgarian Breast and other Gynecological Cancers Association (BBCA)
Project Lead, HEART
Maria Aleksandrova
Psychologist & Researcher
CEO, Analyse This Ltd
Research & Digital Strategy, HEART